AHPC booked me to capture images of their office, workshop and warehouse staff as well as their products. Their brief was quite extensive. As an example to other potential clients who may wish this type of photography for their own business, I will list points of the brief and show examples of images captured on the day corresponding to each brief point.
It is important to note that AHPC staff were all aware of what the shoot was about and their involvement in it. They showed an enormous level of flexibility and understanding on the day, being welcoming and allowing me to interrupt their work day. I had to move furniture around, open blinds right up in the office area and ask staff to pose, either in their work environment or at different locations. It is due to this level of understanding, flexibility and willingness to go along with my ideas, that we were able to capture such stunning images. Now they have a large range of versatile shots to use for their website, client proposals, advertising materials and social media posts.
AHPC Photography Brief for Andrea Russell Photography
1. Facility Overview
Exterior Building Shots: Wide-angle shots of the facility with clear signage.
Office Area: Welcoming, clean, and professional environment.
Workshop Area: Action shots of technicians working on equipment.
2. Team at Work
Sales and Office Staff:
Engaging with clients over the phone or in meetings.
Collaborating as a team.
Technicians:
Conducting calibrations and repairs.
Using specialized tools and equipment.
Leadership Team: Candid and posed shots showcasing approachable and professional leadership.
3. Equipment and Services
Critical Tooling Equipment: Close-ups of tools being calibrated or serviced.
Safety and Quality: Inspections in progress.
4. Values in Action
Team Collaboration: Capturing moments of teamwork and problem-solving.
Safety First: Staff using PPE and following safety protocols.
Sustainability Practices: Energy-saving equipment like our lithium ion forklift.
5. Team Portraits
Individual Headshots: Professional portraits of key team members.
Group Photos:
Entire team together.
Mixed teams working together.
6. Candid and Lifestyle Shots: Staff interacting naturally in the workspace.
